Certificate in Digital Marketing
A six-month, hands-on programme in SEO, social media, paid ads, content and analytics
Learn to plan, run and measure digital marketing for real businesses — SEO, social media, Google and Meta ads, content, email and WhatsApp, and analytics — through live classes, weekly practical tasks and a full-funnel capstone campaign.
- 6 months · 150 hours
- Live online classes on Google Meet
- QR-verifiable certificate
- Total programme fee
- ₹47,999
- Duration
- 6 months · 150 hours
- Next batch
- 18 Jan 2027
Overview
About this course
This six-month programme takes you from marketing basics to running complete campaigns across search, social, content and paid media. Each channel is taught the way Indian businesses actually use it — a local clinic that needs to show up on Google Maps, a D2C brand running Instagram ads, a coaching institute collecting enquiries on WhatsApp — so you learn what to do, why it works and how to measure it.
You will build and improve a practice website, write content for search and social, manage brand pages, plan campaigns in Google Ads and Meta Ads Manager, and report results with Google Analytics 4 and Looker Studio. AI tools are used along the way for research and first drafts, always with human checking for accuracy and brand voice.
How the course runs
Classes are held live on Google Meet three evenings a week. Most sessions pair a short explanation with a guided hands-on task, and each module ends with a practical assignment reviewed by the trainer.
- Practise on a WordPress site, social pages and ad accounts you set up during the course
- Campaigns are planned and built step by step; running live ads with your own budget is optional
- Finish with a full-funnel capstone campaign and a portfolio of your work
Learning outcomes
By the end of the course you will be able to:
- Build a digital marketing plan with clear goals, audiences, channels, budget and KPIs
- Improve a website's search visibility with keyword research, on-page and technical SEO, and Google Business Profile
- Plan a content calendar and write blog posts, captions, emails and ad copy for a defined audience
- Grow and manage brand pages on Instagram, Facebook, LinkedIn and YouTube
- Set up and target Google Ads and Meta Ads campaigns within a fixed budget, and explain how to optimise them from performance data
- Run consent-based email and WhatsApp Business campaigns
- Track campaigns with UTM links, Google Analytics 4 and Looker Studio, and present results in a clear report
- Use AI tools responsibly for research, ideas and first drafts
Syllabus
10 modules · approximately 150 hours of live training
Module 1Marketing foundations and the digital customer journey 10 hrs
Module 2Websites and landing pages with WordPress 14 hrs
Module 3Search engine optimisation (SEO) 20 hrs
Module 4Content marketing, copywriting and AI tools 14 hrs
Module 5Social media marketing 18 hrs
Module 6Meta Ads (Facebook and Instagram advertising) 16 hrs
Module 7Google Ads 18 hrs
Module 8Email, WhatsApp and marketing automation 10 hrs
Module 9Analytics, tracking and reporting 16 hrs
Module 10Capstone: full-funnel campaign and portfolio 14 hrs
Eligibility
- Minimum qualification: Class 12 / Higher Secondary pass (final-year students may apply)
- Comfortable using a computer, smartphone and the internet — no marketing experience needed
- A laptop or desktop with a stable internet connection for the SEO, ads and analytics tools
- A Google account and a Facebook account for the practical work
Who should join
- Students and recent graduates who want a practical, career-oriented skill in digital marketing.
- Working professionals in sales, content or communications who want to move into marketing roles.
- Small-business owners and online sellers who want to bring in customers themselves.
- Freelancers who want to offer SEO, social media or ads management services.
Assessment & certification
| Component | Maximum marks | Minimum required |
|---|---|---|
| Module assignments | 30 | — |
| Concept quizzes | 20 | — |
| Campaign-build practical (Google Ads and Meta Ads) | 20 | — |
| Capstone campaign and presentation | 30 | 12 |
| Total | 100 | 50% overall |
- Minimum attendance required: 75% of sessions held.
- On successful completion: Certificate in Digital Marketing and a marksheet, after review and approval.
Awarded by Appsgain Technologies on successful completion of the 6-month live online programme, including assessments; verifiable online with its certificate number or QR code.
Batches
Choose the batch whose dates and class timings suit you. All times in prashant.
-
Starts 18 Jan 2027
Open- Batch dates
- 18 Jan 2027 – 16 Jul 2027
- Class timings
- Monday, Wednesday & Friday, 7:00 PM – 9:00 PM IST
- Seats
- 60 seats left
- Apply by
- Apply by 11 Jan 2027
Training schedule
The detailed class timetable is published before the batch begins. Regular timings: Monday, Wednesday & Friday, 7:00 PM – 9:00 PM IST.
Joining links are never shown. Approved applicants with verified payment join each class with its Join button, which opens shortly before the class starts.
Joining online classes
Join from a laptop if possible so you can work along in the SEO, ads and analytics tools. Keep your Google and Facebook logins handy for practical sessions. Join with your registered name so attendance can be marked.
Questions about this course
Frequently asked questions
Answers to common questions about this course.
How long is the course, and when are the classes?
The course runs for six months, with live classes on Google Meet every Monday, Wednesday and Friday from 7:00 PM to 9:00 PM IST — about 150 hours of live training. Classes are taught in English, with Hindi support where needed. The current batch dates and the last date to apply are shown on this page.
Do I need any marketing experience before joining?
No marketing experience is needed — the course starts with the basics. Over six months it then spends several weeks on each major channel (SEO, social media, Google Ads, Meta Ads and analytics), with graded practical assignments, a campaign-build practical and a full capstone, so you finish with portfolio work rather than an overview.
What laptop and tools do I need? Do I have to spend my own money on ads?
You need a laptop or desktop with a stable internet connection, as SEO, ads and analytics work is difficult on a phone. Free tools and free plans are used wherever possible — for example Google Search Console, Google Analytics 4, Meta Business Suite and Canva. The assessments do not require live ad spend: campaigns are planned and built step by step, and running a live campaign with your own budget is optional and paid directly to the ad platform, not as part of the course fee. The practice website can be built on a free local WordPress install or a free WordPress.com site; buying your own domain and hosting is optional and not part of the course fee.
What if I miss a class?
Class notes, practice files and assignment briefs are shared with enrolled learners, so you can catch up on what was covered and bring your doubts to the next class. Attendance is recorded for every session, and you need at least 75% attendance across the sessions held to be eligible for the certificate.
What does the fee cover, and how do I pay?
The total fee shown on this page is for the full six-month programme and covers all live sessions, assessments and the certificate. After you apply, you can pay using the payment options listed on the Fees page; please read that page and the Refund and Cancellation Policy before paying.
What certificate will I receive? Is it a Google or Meta certification?
Learners who meet the attendance requirement and score at least 50% overall, including the minimum mark in the capstone campaign, receive the Certificate in Digital Marketing from Appsgain Technologies with a marksheet, after review and approval. Anyone can verify it online using the certificate number or QR code. It is a skill-training certificate, not a degree, licence or guarantee of employment. Google and Meta run their own certification programmes, which you may take independently on their websites; they are separate from this course.
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