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श्रेणी: डिजिटल व्यवसाय और उद्यमिता प्रवेश खुले हैं पाठ्यक्रम कोड: DMK

Certificate in Digital Marketing

A six-month, hands-on programme in SEO, social media, paid ads, content and analytics

Learn to plan, run and measure digital marketing for real businesses — SEO, social media, Google and Meta ads, content, email and WhatsApp, and analytics — through live classes, weekly practical tasks and a full-funnel capstone campaign.

  • 6 months · 150 घंटे
  • Live online classes on Google Meet
  • QR से सत्यापन योग्य प्रमाणपत्र
इस पाठ्यक्रम में नामांकन करें शुल्क और धनवापसी की जानकारी
Certificate in Digital Marketing
कुल कार्यक्रम शुल्क
₹47,999
अवधि
6 months · 150 घंटे
अगला बैच
18 जन॰ 2027

परिचय

About this course

This six-month programme takes you from marketing basics to running complete campaigns across search, social, content and paid media. Each channel is taught the way Indian businesses actually use it — a local clinic that needs to show up on Google Maps, a D2C brand running Instagram ads, a coaching institute collecting enquiries on WhatsApp — so you learn what to do, why it works and how to measure it.

You will build and improve a practice website, write content for search and social, manage brand pages, plan campaigns in Google Ads and Meta Ads Manager, and report results with Google Analytics 4 and Looker Studio. AI tools are used along the way for research and first drafts, always with human checking for accuracy and brand voice.

How the course runs

Classes are held live on Google Meet three evenings a week. Most sessions pair a short explanation with a guided hands-on task, and each module ends with a practical assignment reviewed by the trainer.

  • Practise on a WordPress site, social pages and ad accounts you set up during the course
  • Campaigns are planned and built step by step; running live ads with your own budget is optional
  • Finish with a full-funnel capstone campaign and a portfolio of your work

अधिगम परिणाम

पाठ्यक्रम के अंत तक आप ये कर सकेंगे:

  • Build a digital marketing plan with clear goals, audiences, channels, budget and KPIs
  • Improve a website's search visibility with keyword research, on-page and technical SEO, and Google Business Profile
  • Plan a content calendar and write blog posts, captions, emails and ad copy for a defined audience
  • Grow and manage brand pages on Instagram, Facebook, LinkedIn and YouTube
  • Set up and target Google Ads and Meta Ads campaigns within a fixed budget, and explain how to optimise them from performance data
  • Run consent-based email and WhatsApp Business campaigns
  • Track campaigns with UTM links, Google Analytics 4 and Looker Studio, and present results in a clear report
  • Use AI tools responsibly for research, ideas and first drafts

पाठ्यक्रम विवरण

10 मॉड्यूल · लगभग 150 घंटे का लाइव प्रशिक्षण

मॉड्यूल 1Marketing foundations and the digital customer journey 10 घंटे
Marketing basics, buyer personas, the funnel from awareness to repeat purchase, and setting goals, budgets and KPIs for a digital marketing plan.
मॉड्यूल 2Websites and landing pages with WordPress 14 घंटे
Domains and hosting explained, a practice WordPress site built in class, landing-page structure, page speed, mobile usability and enquiry forms.
मॉड्यूल 3Search engine optimisation (SEO) 20 घंटे
Keyword research, on-page and technical SEO, Google Search Console, link-building basics and local SEO with Google Business Profile.
मॉड्यूल 4Content marketing, copywriting and AI tools 14 घंटे
Content strategy, blog posts, headlines, captions and ad copy for Indian audiences, including bilingual content; using ChatGPT or Gemini for research and first drafts, with careful human editing.
मॉड्यूल 5Social media marketing 18 घंटे
Organic strategy for Instagram, Facebook, LinkedIn and YouTube: content calendars, Reels and Shorts, design with Canva, community management and influencer collaborations.
मॉड्यूल 6Meta Ads (Facebook and Instagram advertising) 16 घंटे
Ads Manager structure, campaign objectives, audiences, creatives, Meta Pixel and event tracking, lead forms, budgets and A/B testing.
मॉड्यूल 7Google Ads 18 घंटे
Search, Display, YouTube and Performance Max campaigns: keyword match types, bidding, Quality Score, conversion tracking and budget control.
मॉड्यूल 8Email, WhatsApp and marketing automation 10 घंटे
Building opt-in lists, newsletters and automated email sequences, WhatsApp Business catalogues and broadcasts, and the consent rules that apply to each.
मॉड्यूल 9Analytics, tracking and reporting 16 घंटे
Google Analytics 4, UTM links, Google Tag Manager basics, Looker Studio dashboards and turning data into decisions.
मॉड्यूल 10Capstone: full-funnel campaign and portfolio 14 घंटे
Plan a complete campaign for a real or sample business — audience, channels, content, budget, tracking and KPIs — present it for review and assemble your portfolio.

पात्रता

  • Minimum qualification: Class 12 / Higher Secondary pass (final-year students may apply)
  • Comfortable using a computer, smartphone and the internet — no marketing experience needed
  • A laptop or desktop with a stable internet connection for the SEO, ads and analytics tools
  • A Google account and a Facebook account for the practical work

कौन शामिल हो सकता है

  • Students and recent graduates who want a practical, career-oriented skill in digital marketing.
  • Working professionals in sales, content or communications who want to move into marketing roles.
  • Small-business owners and online sellers who want to bring in customers themselves.
  • Freelancers who want to offer SEO, social media or ads management services.

मूल्यांकन एवं प्रमाणन

घटकअधिकतम अंकन्यूनतम आवश्यक
Module assignments30—
Concept quizzes20—
Campaign-build practical (Google Ads and Meta Ads)20—
Capstone campaign and presentation3012
कुल100कुल मिलाकर 50%
  • न्यूनतम आवश्यक उपस्थिति: आयोजित सत्रों का 75%।
  • सफलतापूर्वक पूर्ण करने पर: समीक्षा और स्वीकृति के बाद Certificate in Digital Marketing और अंकतालिका।

Awarded by Appsgain Technologies on successful completion of the 6-month live online programme, including assessments; verifiable online with its certificate number or QR code.

बैच

वह बैच चुनें जिसकी तिथियाँ और कक्षा का समय आपके अनुकूल हो। सभी समय prashant में।

प्रशिक्षण समय-सारणी

कक्षाओं की विस्तृत समय-सारणी बैच शुरू होने से पहले प्रकाशित की जाती है। नियमित समय: Monday, Wednesday & Friday, 7:00 PM – 9:00 PM IST।

कक्षा में शामिल होने के लिंक कभी नहीं दिखाए जाते। सत्यापित भुगतान वाले स्वीकृत आवेदक हर कक्षा के जॉइन बटन से शामिल होते हैं, जो कक्षा शुरू होने से कुछ समय पहले खुलता है।

ऑनलाइन कक्षाओं में शामिल होना

Join from a laptop if possible so you can work along in the SEO, ads and analytics tools. Keep your Google and Facebook logins handy for practical sessions. Join with your registered name so attendance can be marked.

इस पाठ्यक्रम से जुड़े प्रश्न

अक्सर पूछे जाने वाले प्रश्न

इस पाठ्यक्रम से जुड़े सामान्य प्रश्नों के उत्तर।

How long is the course, and when are the classes?

The course runs for six months, with live classes on Google Meet every Monday, Wednesday and Friday from 7:00 PM to 9:00 PM IST — about 150 hours of live training. Classes are taught in English, with Hindi support where needed. The current batch dates and the last date to apply are shown on this page.

Do I need any marketing experience before joining?

No marketing experience is needed — the course starts with the basics. Over six months it then spends several weeks on each major channel (SEO, social media, Google Ads, Meta Ads and analytics), with graded practical assignments, a campaign-build practical and a full capstone, so you finish with portfolio work rather than an overview.

What laptop and tools do I need? Do I have to spend my own money on ads?

You need a laptop or desktop with a stable internet connection, as SEO, ads and analytics work is difficult on a phone. Free tools and free plans are used wherever possible — for example Google Search Console, Google Analytics 4, Meta Business Suite and Canva. The assessments do not require live ad spend: campaigns are planned and built step by step, and running a live campaign with your own budget is optional and paid directly to the ad platform, not as part of the course fee. The practice website can be built on a free local WordPress install or a free WordPress.com site; buying your own domain and hosting is optional and not part of the course fee.

What if I miss a class?

Class notes, practice files and assignment briefs are shared with enrolled learners, so you can catch up on what was covered and bring your doubts to the next class. Attendance is recorded for every session, and you need at least 75% attendance across the sessions held to be eligible for the certificate.

What does the fee cover, and how do I pay?

The total fee shown on this page is for the full six-month programme and covers all live sessions, assessments and the certificate. After you apply, you can pay using the payment options listed on the Fees page; please read that page and the Refund and Cancellation Policy before paying.

What certificate will I receive? Is it a Google or Meta certification?

Learners who meet the attendance requirement and score at least 50% overall, including the minimum mark in the capstone campaign, receive the Certificate in Digital Marketing from Appsgain Technologies with a marksheet, after review and approval. Anyone can verify it online using the certificate number or QR code. It is a skill-training certificate, not a degree, licence or guarantee of employment. Google and Meta run their own certification programmes, which you may take independently on their websites; they are separate from this course.

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Admissions open for the upcoming batch

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